As an executive running a retail business, you need to make regular evaluations and periodic maintenance to achieve and exceed your sales target. If you have a physical store, it requires even more attention. Having a beautiful and well-made shop is not enough; you must consider other factors that could contribute to higher sales.
To help you get started, here are some ways on how you can improve the performance of your retail shop.
Pay attention to visual merchandising
You cannot expect customers to buy more from you if your products are poorly and thoughtlessly displayed. Retail expert Matthew Hudson suggests having a circular layout instead of the typical aisles so you can expose as many items as possible. Consider professional shop fitting services such as Shelvingshopgroup.co.nz to make the most of the space that you have and read more on the art of visual merchandising.
Tell a narrative
To sell your products effectively, you may want to try selling your stories too. Customers want to feel that they are emotionally connected to your brand. To do this, add elements to your store that will share your stories like where your products come from, how they are done and who the beneficiaries are.
Hold events and gatherings
Create a space not only to sell your products but also to gather like-minded individuals. Hold events and intimate gatherings like workshops, meet-ups, and expert talks. Doing this allows your store to grow and really become a part of the community.
Prioritise the well-being of your staff
Last but not the least, the people manning your store must have a positive attitude. You can only expect happy staff serving your customers if they have high morale. Tom Brialey of Action Storage emphasises the importance of having an amenable workspace to boost employee morale. It means that apart from the shop itself, you need to pay attention to your backroom or storeroom.
Having a retail brick-and-mortar store demands constant improvement. Do not be complacent and always find ways to increase foot traffic and ultimately increase sales.