What does it take to become a competent retail manager?
Some would say you need to be flexible because it is not a 9-to-5 job. Others would say you need to set a professional example by enforcing expectations and maintaining distance with the people you directly supervise. Both are correct.
But before you work out the equation for an ideal manager in your retail business, take into account the different levels that need management.
Managing Retail Operations
The Friedman Group, which has provided sales training and management consulting for over three decades, acknowledges that every retailer has problems they want to solve. Some examples are the lack of formalized training among employees and their difficulty with generating sales increases—these are things that retail operations managers think about.
A competent retail operations manager implements comprehensive and up-to-date policies that serve as a guide for employee behavior and organizational operations. The policies indicate how the business should operate and how its employees should conduct themselves to reach business goals.
Managing Retail Stores
Retail store management is a little different because it includes more than backroom operations; it takes existing and potential consumers into account. A good retail store manager knows the right attitude to look for when hiring new employees: productivity and the willingness to contribute to the retail business’s overall success.
Additionally, a competent retail store manager sets realistic sales goals and coaches and motivates the team to meet that goal every time. He or she also trains employees to handle customers in a way that best reflects the brand’s personality.
Managing an Entire District
A retail district manager is especially important for mid-size and large companies. He or she must oversee a chain of retail stores and make sure that each one reaches a certain revenue mark and meets overall goals. As such, an efficient district manager is one who understands the brand and fosters a consistent retail culture among the stores under his or her supervision.
A great retail district manager further knows how to study the strengths and weaknesses of each store and applies the necessary solutions to balance them out.
Retail operations managers, retail store managers, and retail district managers have different responsibilities. But their capabilities boil down to the same thing: an understanding of the brand and the constant drive to make it better.