Many owners of small businesses devote unnecessarily large portions of their budgets to marketing, only to end up with cash flow problems. If you’re one of these entrepreneurs, now’s the time to make a change. Perhaps you’ve been focusing too much on costly marketing methods and ignoring advertising opportunities that are almost free. Here are some of them.
Use nice logo mats
Your business premises is the perfect place to display your logo. Why not create a great impression on your visiting customers by having inviting custom logo mats at your front door and inside the building? That shows that you are proud of your brand, a quality that clients cherish. A reliable manufacturer should be able to make high-quality options for you.
Advertise on your windows
While marketing on a billboard at the centre of the city is a fantastic way to garner attention, it is not the best financial decision when you are still a small business. Take advantage of your windows instead, which have excellent marketing potential each day of the year. You need only decide on a dazzling marketing display idea and hire a professional to do the job.
Market with A-boards
A-boards are remarkably inexpensive, yet a surprisingly effective marketing tool in business. If you have enough space, you can hang more than one outside your store. The trick is to take the time to make them as eye-catching as possible by using impressive graphics and creative lighting. Also, keep text on the board short, clear, and bold.
Many businesses looking to attract return and new clients use coupons. Few clients can resist the urge to use a coupon. When that coupon offers a discount the next time the client comes back, chances are they’ll return and do more business with you.
When budgets are tight, you need to be smart to reduce expenses without affecting your bottom line. By adopting creative advertising ideas, you can slash costs in this area without hurting your overall marketing goals.