The 5 Essential Tools for Every Startup Entrepreneur

Small team working on startup business

Each company you see today started from scratch. They had an awesome idea, then it was acted upon with talent and equity. Some started with a large amount of money as capital, while others started at home with a limited budget and worked sleepless nights.

Startups may have the least resources to make their venture successful, but that doesn’t mean they can’t make the most of what they can access. Thanks to the Internet, business owners now have a wider source of information. It can be a website that publishes business news and information frequently or a business forum where anybody can ask for help from like-minded entrepreneurs.

If you’re looking for ways to improve your online presence, for instance, you may either perform a search on major search engines like Google or ask help from someone in the forum who has been in the same situation. After some research and recommendations, you end with the following:


Social media is about sharing posts that include articles, links, and photos. If you don’t know anything about graphics or don’t have a graphic designer, the next best thing to do is to visit Canva and whip up a graphic.

Graphics are important because you need them for banners, headlines, images, and others. Canva has presets and templates, and you can also import your own images. It’s also fun to play with.

Unsplash and Pixabay

If you don’t have your own pictures, you can visit websites that allow the public to grab and use their stock images. Unsplash is a website where royalty-free images are large in file size and of good quality. Pixabay is another great website, too. You’ll need images from these websites when you publish a blog, as they help capture attention (featured images) and cut the monotony of a long block of text.


As an entrepreneur, you want to create a following. To do that, you’ll need a newsletter and a mail server to send news, updates, and other details your customers might find useful. MailChimp is an easy-to-use mail server where you can send up to 12,000 e-mails a month with their Forever Free plan.


You would need to schedule your social media posts, as well as read them and interact with your followers. HootSuite allows you to do all that on one site. This is a time-saver you’ll truly need.

Google Analytics

After developing a website, you would definitely want to know where your visitors come from, what they do on your pages, and how long they stayed there. Google Analytics provides all that information in easy-to-understand graphs.

There’s no shortcut to being a successful business. If you want to achieve your goals, better find the right people to ask advice from, the right tools, and the right plan.