The Features of a Good Website

an employee working on web design in a computer

If you own a business, then you understand what it means to have your company website. In a nutshell, a website with a good design should be pleasing to look at while functional and usable at the same time. With the fierce competition in most industries, your website should stand out. Here are four elements that make a good website:

Simple but still Pleasing to the Eye

As a rule of thumb, SEO Werkz recommends to not go overboard with your website design in Utah. People will hardly give your site a second glance if it’s designed poorly. Choosing the right blend of colors, images, and typefaces are the key to a winning website design. The designer should also take into consideration the site’s visual hierarchy. According to studies, people scan their computers from the top and left part of the screen going to the right side. So a call to action placed on the left part of the website with a color that stands out will attract more attention.

Usable and Navigable

Navigation is a very important component of any website as it will help the users find their way around your site. Keep the same navigation structure across all of your site’s pages to maintain the consistency of its appearance. Furthermore, adding too many elements on the navigation, such as unnecessary texts and labels, can complicate the website’s design which will end up baffling the users more. Additionally, you shouldn’t just change the background, fonts, and color schemes on the different pages of your website on a whim. This is not the time for mixing things up as it will negatively impact the usability of your site. Plus, it looks highly unprofessional.

Communicate Its Purpose

The design, as well as the content of each of your website’s page, should be able to communicate its purpose and also fulfills the users’ needs. The less relevant information a user finds, the more likely that they will leave your site and never come back. It means the loss of a potential sale.

Responsiveness of a Website

Images and videos with a large file size can seriously slow down your site, but those are the obvious culprits. Other possible reasons for your website’s slow responsiveness are a poorly designed user interface and poorly written codes. Thus, it’s essential to hire a skilled and experienced web designer.

The more user-friendly a website is, the more people will visit it, and a good web designer knows this. Hiring a web designer can be a tough challenge. Fortunately, there are a lot of creative agencies in Utah that offer quality web design services.